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We got to do a multipage insert in a trade magazine that turned part of that magazine into the kind of bedtime story that would give a farmer sweeter dreams. https://images.squarespace-cdn.com/content/v1/56ddeba8b654f9d9a52ab238/1457386227890-BGP47FH3UIT7INE7K2CF/image-asset.jpeg Work - The Passengers To launch the Kuga we joined the X Factor audition caravan, creating an integrated campaign that rolled out across everything from social, to ondemand and within the X Factor show itself. We invited people auditioning for the show to also jump in our specially rigged Kuga to sing Che Fu’s classic ‘Fade Away’. We cut the best together into a new take on the song, and the process was the backbone of a campaign that came to life as content on social, via ondemand, OOH and on TV. The campaign was comprehensive, placing the Kuga within the show, and using elements from the filming to create some assets, but also simultaneously activating at every X Factor audition, building hype with the fan base. https://images.squarespace-cdn.com/content/v1/56ddeba8b654f9d9a52ab238/1617657796116-1OTTQOHOY3RSEH7O2GVC/WindTunnel.jpg Work https://images.squarespace-cdn.com/content/v1/56ddeba8b654f9d9a52ab238/1675971602580-IX7QS5RNTAG42F6NZZ8W/Uber-Must6_1600x937+%281%29.jpeg Work Let's be honest, launching the Ford Mustang was always going to be fun. The only challenge was making sure a younger audience found it as exciting as the older generation. Teaming up with uber and a bbq joint we put on Drive Thru Friday. For one day you could order up a Mustang Uber and Drive Thru our pop-up BBQ Diner on the waterfront. It blew up on social and PR, giving the Mustang a worthy launch and exciting a next generation of fans. https://images.squarespace-cdn.com/content/v1/56ddeba8b654f9d9a52ab238/1560813511206-OQVONPFO4I286TR1VU72/20190503_071915.jpg Work - Range Rover Evoque x Inspired The newest iteration of the Evoque needed some local relevance, so we teamed up with some local influncers to find out how an Evoque inspires them and enables their adventures. https://images.squarespace-cdn.com/content/v1/56ddeba8b654f9d9a52ab238/1700431465442-LG6STN14Z2A5WJW2P8JE/image-asset.jpeg Work - NEXEN - Campaign Summary NEXEN needed to launch in New Zealand with a campaign that introduced an unknown tyre brand to a broad audience - not the usual petrol heads. 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